Our Story

For us, music is food for the soul.

Four years ago, Mary created an original pair of earrings expressing her individual sense of style, and her love for music. This idea evoked the creation of Groupie Love--a collection of timeless pieces that pay respect to music, and the color of sound that comes with it.

Recognizing the impact music has on the world, our mission is to empower each individual through their personal expression of music, allowing signature styles to speak.

Henry Wadsworth Longfellow said, “Music is the universal language of all mankind.” Without question, thousands of music icons have bridged the gap of formality; challenging the status quo and uniting cultures across the globe. Groupie Love aspires to revolutionize band merchandise and bring together generations through the powerful message of music. May we remind you that music has inspired our world for decades--with purpose. Afterall, music makes the world go around.

Mary Love

Founder. CEO. Artist. Mother, and married to her musician Mr. Love, Mary is the Chief Creative Designer at Groupie Love. A Utah girl at heart--with an aesthetic eye for beauty--she is fascinated by music, the psychology of music, the esoteric meaning of stones, and the power of crystals. Her muse radiates from the legendary gods of music; guiding her to give back. By creating authentic pieces of artistic jewelry that whisper to people through the universal language of music, she is able to communicate that music does matter.

Brooklyn Callahan

Chief Innovation/Product Officer and Designer at Groupie Love. Brooklyn is a native to St. George, Utah and a proud Dixie State University Alumni. Groupie Love is her passion as she loves creating unique designs that express her love for music through her artistic ability. She loves nothing more than wearing Groupie Love and spending time with her beautiful family. Brooklyn’s number one goal is to help Groupie Love flourish to its highest potential and share the Love by finding a sole piece for every music lover.

Amber Foster

Born and raised in St. George, Utah, the youngest daughter of Mary Love and sister to Brooklyn Callahan. Armed with a Bachelor's degree in Business Management and Communications from Utah Tech University, she's a driving force behind Groupie Love, her family business fueled by her passion for music. A die-hard animal lover and music enthusiast, Amber spreads her love for both through her work, making every beat count.

Our retail store

348 N Bluff Street Unit 205
St. George, UT 84770

Mon, Tues, Wed, Thurs, Fri

11am - 5pm

Get directions