Our Story

For us, music is food for the soul.

For us, music is food for the soul and an instinctual part of what it means to be human, both individually and collectively. Eight years ago, Mary crafted her first pair of guitar pick earrings, inspired by her husband, a passionate musician. Their love story—she, the devoted groupie, and he, the talented guitar player—sparked the creation of Groupie Love, a jewelry company that celebrates the magic of music.

Through Groupie Love, Mary expresses her unique sense of style while honoring the rhythms and melodies that shape our lives. Each piece in the collection is thoughtfully designed to pay tribute to music’s enduring influence and the vibrant colors of sound it brings. Our jewelry serves not only as adornment but as a celebration of the deep connections that music fosters among us all.

Join us in wearing your passion and sharing the love of music with timeless pieces that resonate with the heart and soul.

Mary Love

Founder. CEO. Artist. Mother, and married to her musician Mr. Love, Mary is the Chief Creative Designer at Groupie Love. A Utah girl at heart--with an aesthetic eye for beauty--she is fascinated by music, the psychology of music, the esoteric meaning of stones, and the power of crystals. Her muse radiates from the legendary gods of music; guiding her to give back. By creating authentic pieces of artistic jewelry that whisper to people through the universal language of music, she is able to communicate that music does matter.

Brooklyn Callahan

Chief Innovation/Product Officer and Designer at Groupie Love. Brooklyn is a native to St. George, Utah and a proud Dixie State University Alumni. Groupie Love is her passion as she loves creating unique designs that express her love for music through her artistic ability. She loves nothing more than wearing Groupie Love and spending time with her beautiful family. Brooklyn’s number one goal is to help Groupie Love flourish to its highest potential and share the Love by finding a sole piece for every music lover.

Amber Foster

Born and raised in St. George, Utah, the youngest daughter of Mary Love and sister to Brooklyn Callahan. Armed with a Bachelor's degree in Business Management and Communications from Utah Tech University, she's a driving force behind Groupie Love, her family business fueled by her passion for music. A die-hard animal lover and music enthusiast, Amber spreads her love for both through her work, making every beat count.

Our retail store

348 N Bluff Street Unit 205
St. George, UT 84770

Mon, Tues, Wed, Thurs, Fri

11am - 5pm

Get directions